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Havana Club x VALD

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Havana Club x VALD

In 2018 as part of its new brand strategy, Havana Club made a collaboration with a French artist: VALD. The opportunity for the artist to create his first bottle with his signature design.

A unique collaboration:

As part of this new collaboration in 2018, I had the opportunity to work closely with the Digital Manager in the implementation of this project.

I was involved in several operational aspects and in the management of the project:

  • Ensure the correct printing of the labels and application on the bottles with the Brand Manager
  • Supervision of the shooting of the bottle
  • Participation in the implementation of the influence strategy
  • Ensure the creation of the landing page for the sale of the bottle
  • Participation in the shooting of the media operation with Konbini